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ABOUT US

We are a cultural insight studio that brings cultural expertise to the world of business consulting through a dynamic hybrid of strategy, data, and content, powered by a global network of over 250 Culture Spotters.

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OUR DNA

Translating cultural blur into business opportunity through global insights, cultural strategy and agile content.

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EDGES

Edges help us codify and monitor cultural change and connect it to business and brands.

An Edge is a cultural shift or value where businesses can identify insights and opportunities to play into.

Edges provide direction on emerging and evolving cultural, consumer and category behavior.

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SPOTTER
NETWORK


our LEADERSHIP

Sarah Rabia Global Director of Cultural Strategy   Nearly 20 years experience in journalism, trends and advertising  Editor & writer for The Face, Vogue & Wallpaper  Created cultural campaigns and products for Boots, British Airways, Unilever and IKEA

Sarah Rabia
Global Director of Cultural Strategy

Nearly 20 years experience in journalism, trends and advertising

Editor & writer for The Face, Vogue & Wallpaper

Created cultural campaigns and products for Boots, British Airways, Unilever and IKEA

Chay Lee Director of Content   15 years experience in TV and digital content  Broadcast news journalist for NBC, NPR and Fox  Produced/directed pop culture and brand content for MTV, Fuse, Coke and Chevy

Chay Lee
Director of Content

15 years experience in TV and digital content

Broadcast news journalist for NBC, NPR and Fox

Produced/directed pop culture and brand content for MTV, Fuse, Coke and Chevy

Christian Stein Executive Business Director   Over 20 years experience combining brand leadership, strategic consulting and agency operations  Partnered with clients across all major global markets and categories  Driven award-winning campaigns and strategies for Intel, Nissan, BMW Motorcycles, and Amstel

Christian Stein
Executive Business Director

Over 20 years experience combining brand leadership, strategic consulting and agency operations

Partnered with clients across all major global markets and categories

Driven award-winning campaigns and strategies for Intel, Nissan, BMW Motorcycles, and Amstel