YOU KNOW
YOUR BUSINESS,
BUT DOES YOUR BUSINESS KNOW CULTURE?

backslash - Translating cultural blur into business opportunity

We believe that culture is the biggest opportunity - and threat - to companies today. From talent, to innovation, to growth, the tide of popular culture can make or break your business with unprecedented speed. In a world of constant change and uncertainty, every business needs cultural strategy to stay relevant, mitigate risk, and unlock opportunity at every turn. 


WHAT WE OFFER

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CULTURAL CONSULTING


OUR LATEST CONTENT


Does our DNA define us? Meet Kelsey CastaƱon, a woman who identified as Cuban her entire life until DNA evidence led her to doubt everything she thought she knew. As the at-home genetic testing market rises, people are coming face-to-face with truths about their ancestry that may challenge their established identities.


From marches to hashtags, activism is being revitalized and redefined in our world today. Meet four activists-a student, a gun rights proponent, a cannabis entrepreneur and a CEO -each practicing their own version of activism.


SOME of OUR CLIENTS

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